How to build a brand on Twitter for FREE! (Part 3)

Part 1
Part 2

Today we are onto Part 3 of building your Twitter brand and the topic is automating your Tweets.

How can I automate my Tweets?
There are two tools I am going to introduce today; Twitterfeed and Twaitter. They both are slightly different and they both serve different purposes.

Twitterfeed
In the first part of this series I wrote about building alerts and having them delivered as emails. Well, today it's time to change those emails to RSS feeds so that you can use them. If you go to http://google.com/alerts and edit one of your alerts, you can select 'Feed' in the edit box. Save this and then you should see a little RSS button next to the alert. By right-clicking on the RSS feed you can copy its feed address. Do this! Next, go to Twitterfeed.com and set up an account there if you don't already have one. Create a new feed and then follow the prompts, pasting in the feed address when appropriate (use the advanced settings to determine how often to update Twitter - every 30 mins or so). Then finish off the process and you are now automatically posting new alerts into your Twitter feed (you may need to wait up to an hour for the first feed to kick in). So, onto automating your own Tweets.

Twaitter
Twaitter is a free product that allows you to schedule your own tweets (up to 20 an hour) on a single or recurring basis.The process is very easy so I'm not going to go into details...

With the combination on Google Alerts, Twitterfeed and Twaitter, you can have most of your tweeting automated and your branding well underway. The only question that remains is "what do I tweet about that will drive traffic to me?" This will be the subject of tomorrow's post - 'What about a blog?'